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The Apsley by Sunrise - Assisted Living & Senior Care in New York, NY

Address: 2330 Broadway, New York, NY 10024 Neighborhood: Upper West Side Phone: 646-561-9398 Website: The Apsley by Sunrise Website

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Quick Overview

• Care Offered: Assisted Living, Memory Care (Reminiscence Neighborhood)
• Pricing: Monthly rates reportedly start around $11,800 (base rent), with higher figures cited elsewhere ($15k+ for Studios). Note: Care costs are additional and based on individual assessment. (See details below)
• Vibe: Modern luxury infused with Upper West Side pre-war elegance; culturally engaged and service-rich.
• Standout Features: Prime Upper West Side location, extensive luxury amenities (spa, cinema, multiple dining venues, terraces), strong cultural partnerships (MoMA, Lincoln Center), dedicated Memory Care program (“Reminiscence”), recognized by U.S. News & World Report.
• Contour Score: (Optional: Your own rating based on standardized criteria)

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Pricing, Fees & Contract Details

Understanding the costs associated with senior living is crucial. The Apsley positions itself as a luxury offering, and pricing reflects this. Here’s a breakdown based on available information:

Monthly Room Rates (Base Rent): (Note: Prices are estimates, based on publicly available information and subject to change. Care costs are assessed separately and added to the base rent.)

Room Type	Starting Price (Monthly Estimate)	Availability	Description / Notes
Studio	$11,800 - $15,000+	Check with facility	Initial data mentioned a $12,000 price with potential discount; News reports from 2023 cited starting at $15,000. Website confirms starting at $11,800.
One Bedroom	$18,800 - $21,500+	Check with facility	Initial data: $18,800. News reports from 2023 cited starting at $21,500.
Two Bedroom	$22,700 - $24,000+	Check with facility	Initial data: $22,700. News reports from 2023 cited starting at $24,000.
Shared Room	Requires Inquiry	Mentioned by 3rd parties	Specific pricing and availability need confirmation.
Private Room	Requires Inquiry	Mentioned by 3rd parties	Likely refers to Studio/1BR options, but confirm details.

• Base Rent Includes: Website mentions base rates cover “select services such as fresh cuisine, daily programs, housekeeping, and trash removal.” Confirmation needed on specific inclusions per room type.

Additional Costs & Fees:

Fee Type	Amount	Frequency	Notes
Care Services	Varies based on assessment	Monthly	Crucial: Explicitly stated as separate from base rent. Determined by individual care needs.
Community Fee	Requires Inquiry	One-Time?	Common in senior living, but details not found for The Apsley.
Specific Amenities	Varies (e.g., Salon, Spa treatments)	Per Use	Likely applies to personal services like salon/spa.
Guest Meals	Requires Inquiry	Per Meal	Availability and cost for guest dining need confirmation.
Transportation	Requires Inquiry	Per Use?	Private transport mentioned, but specific costs/limits unclear.
Medication Management	Requires Inquiry	Monthly?	Often tiered based on complexity; Website notes “Meds 1” included in Reminiscence rates.

• Care Level Costs: Care fees are determined following a personal care assessment conducted by the facility’s team. This ensures services are tailored to individual needs but means the “all-in” cost is personalized and not available upfront without consultation.

Contract Terms:

• Lease: Specific lease terms (e.g., month-to-month, annual) were not found on the website. The mention of signing a “residency agreement” suggests a formal contract. Details require direct inquiry.
• Rent Stability: Information regarding rent increase caps or frequency was not available. Essential to clarify during discussions.

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Care Services & Medical Support

The Apsley focuses on providing support that adapts to residents’ needs over time, emphasizing an “aging in place” philosophy.

Levels of Care: The Apsley provides the following levels of care:

• Assisted Living: For seniors who need some support with daily activities (like dressing, bathing, medication reminders) but wish to remain largely independent. Services are personalized based on assessment.
• Memory Care (Reminiscence Neighborhood): Offered in a secure, specially designed area for residents living with Alzheimer’s disease or other forms of dementia. Utilizes the “Validation method” and focuses on preserving dignity through specialized programming and staff training.

Care Planning:

• Your care plan is typically created by: A Designated Care Manager assigned to each resident, working in conjunction with nurses and the resident/family.
• The process involves: An initial and ongoing assessment of individual needs and preferences to create a personalized service plan. Coordination with external healthcare providers is also mentioned.

Medical Staff & Support:

• On-Site Professionals: The facility states it has on-site nurses and “highly trained team members” available 24/7. Third-party sites mention “Nurse on Staff (Part time),” which needs clarification regarding nurse coverage hours (RN vs. LPN, 24/7 vs. specific shifts).
• Availability: Staff are present 24 hours a day, 7 days a week. Access to nursing staff specifics requires confirmation.
• Medication Management: Assistance with medication is available and can be incorporated into the care plan. It’s mentioned as a potential service need staff can help with and included at a base level (“Meds 1”) in Reminiscence pricing.
• Emergency Protocol: Residents have access to an in-suite emergency response system. Staff are available 24/7 to respond. Specific protocols (e.g., response time goals, hospital transport procedures) should be discussed.
• Coordination: The team coordinates with residents’ personal physicians and other healthcare providers. Proximity to Weill Cornell Medicine is noted by third-party sites.

Specialized Care:

• Memory Care: Yes, provided in the secure “Reminiscence Neighborhood” with specialized staff training (Validation method), programming, and environment design. Focuses on individual personalities and family connection.
• Other Needs Handled: The website mentions the ability to receive the “highest level of care services” in one’s apartment to facilitate aging in place. However, specific conditions beyond dementia (e.g., complex medical needs, specific therapies) that can be managed require direct confirmation with the facility.

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Staffing

Staff quality and availability are paramount in senior living.

• Staffing Ratio: Specific staff-to-resident ratios were not found in the provided research or on the official website. This is a critical question to ask during a tour, specifying different shifts (day/night/weekend) and care levels (AL vs. Memory Care).
• Staffing Model: Employs “highly trained team members,” on-site nurses, Designated Care Managers, 24-hour doorman, and concierge staff. Memory care staff receive specialized training.
• Staff Qualifications: Generally includes trained caregivers, nurses (RN/LPN - clarify specifics), management, dining staff, activities personnel, housekeeping, etc.
• Staff Tenure/Turnover: Staff turnover rate was not found. Low turnover is often an indicator of a stable, positive work environment and potentially better continuity of care. Inquire about this directly. Sunrise Senior Living (parent company) is recognized as a Great Place to Work 2023-2024.

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Accommodations & Amenities

The Apsley emphasizes luxury accommodations and a wide array of high-end amenities.

Resident Rooms:

• Furnishing: Rooms are provided furnished, as noted in the initial data, though residents are encouraged to personalize their space. Research mentions “beautifully appointed interiors” designed by Champalimaud Design.
• Room Features: Typically include light-filled sitting rooms, innovative in-suite technology (details unspecified), and an emergency response system. Details like private bathrooms, kitchenettes, and specific technology should be confirmed during a tour.
• Room Sizes: Studio, One Bedroom, and Two Bedroom apartments are available. Specific square footage was not found but photos suggest generous layouts.

Building Amenities & Services:

• Housekeeping: Included in base rent (frequency/specific tasks TBC).
• Laundry: Personal laundry service is likely available (mentioned in initial data, common for this level of care). Trash removal is included.
• Common Areas: Residents have access to a full-service restaurant, bistro, private dining rooms, piano lounge, library, state-of-the-art fitness center, art studio, care center, spa and salon (with hydro tubs), cinema/theatre, wellness suite, multiple landscaped outdoor terraces (including rooftop with Hudson River/Central Park views), and common amenity terrace on the 14th floor.
• Transportation: Private transportation service throughout Manhattan is mentioned in news articles. Inquire about scope, scheduling, and potential costs.
• Security: Features include a 24-hour doorman, emergency response systems in rooms, and secure Memory Care neighborhood.

Safety Features:

• Fall Prevention: Specific measures were not detailed in the research. Crucial to inquire about grab bars, non-slip flooring, staff training on fall risk assessment, and related protocols.
• Emergency Call System: Confirmed presence of an emergency response system within residences. Clarify if this includes wearable pendants and coverage in common areas.

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Dining Experience

Dining at The Apsley is presented as a culinary highlight, moving beyond traditional institutional fare.

• Meals Served: Restaurant-style dining in a full-service dining room. A Bistro and private dining spaces are also available. Emphasis on “fresh cuisine” and “elevated cuisine,” curated by an executive chef. Partnerships with recognized NYC brands (Balthazar, Hale & Hearty, Carnegie Deli, Eli’s) mentioned by third-party sites.
• Dining Hours: Specific hours for breakfast, lunch, and dinner were not found. Inquire about meal times and flexibility.
  • Breakfast: TBC
  • Lunch: TBC
  • Dinner: TBC
  • All-day dining availability: TBC
  • Snacks availability: Likely, given Bistro presence, but confirm.
• Dietary Options: Website mentions meals tailored to preferences. Third-party sites list accommodations for Kosher, gluten-free, vegetarian, puree, etc. Verify specific dietary needs and the level of accommodation (e.g., Kosher-style vs. supervised) directly.
• Guest Meals: Availability of guest meals is likely, but policy and cost need confirmation.

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Community Life & Activities

The Apsley aims to foster an active, engaged, and culturally rich community life.

• Resident Community: Described as a new standard of luxury senior living on the UWS, fostering connections among residents. Average resident age and average length of stay information were not found. Inquire for a better sense of the resident demographic. Opened in Summer 2023, the community is relatively new. 156 total residences (80 Assisted Living, 76 Memory Care) reported.
• Activities: A comprehensive 7-days-a-week activities program is offered, guided by the “Sunrise Live With Purpose™” philosophy. Examples include:
  • Fitness classes (Live With Action)
  • Art programs & cultural outings (MoMA, Lincoln Center, Carnegie Hall, Broadway) (Live With Artistry)
  • Intergenerational programs, book clubs, lectures, TED Talks (Live With Legacy & Learning)
  • Mindfulness, meditation, religious services (Live With Reflection)
  • Social gatherings, cooking demonstrations. (Ask for a sample activity calendar during your visit)
• Visiting: Specific visiting hours and policies were not found. Inquire about guidelines for family and friends.
• Pets: The pet policy was not found on the website. Essential to ask if pets are allowed and under what conditions.

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Insurance & Payment Options

Financing luxury senior living requires careful planning.

• Accepted Payers: Primarily Private Pay. Long Term Care Insurance may be accepted, depending on the policy specifics. Verify directly if they assist with LTC insurance claims.
  • Important Note: Medicare typically does not cover long-term assisted living costs. Medicaid is generally not accepted in luxury private-pay facilities like this, but confirm definitively with the facility.
• Insurance Billing: Details on whether the facility bills LTC insurance directly were not available.
• Medicaid Specifics: Unlikely to be a Medicaid-participating facility.

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Location & Neighborhood

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The Apsley by Sunrise is situated at 2330 Broadway, in the heart of Manhattan’s Upper West Side (between 84th and 85th Streets). This prime location offers residents access to:

• Culture: Lincoln Center, American Museum of Natural History, numerous smaller theaters and venues.
• Parks: Central Park and Riverside Park are nearby.
• Dining & Shopping: A wealth of restaurants, cafes, and boutiques characteristic of the UWS.
• Convenience: Proximity to medical facilities (Weill Cornell noted nearby), pharmacies, and grocery stores (like Zabars, Fairway). Accessibility via public transport (subway lines 1, B, C; multiple bus routes) is excellent.

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Reputation & Reviews

As a relatively new facility (opened Summer 2023), long-term review data may be limited.

• A Place For Mom: (Insert score/review count if available)
• Google Reviews: (Insert score/review count if available)
• Common Themes in Reviews: (Summarize recurring positive and negative points from APFM, Google, Caring.com, etc., once available)
• State Inspection Reports: Licensed by the NYS Department of Health (License # 420-S-403 mentioned on third-party site). Accessing and reviewing state inspection reports is highly recommended for an objective assessment of regulatory compliance and any cited deficiencies. Check the NYS DOH website for reports.
• Awards: Recognized as Best Assisted Living by U.S. News & World Report for 2024. Parent company Sunrise Senior Living recognized as a Great Place to Work 2023-2024.

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Contour’s Take

The Apsley by Sunrise presents itself as a top-tier, luxury senior living option in one of NYC’s most desirable neighborhoods. Its partnership with established names (Sunrise, Hines, Welltower) and focus on high-end design, amenities, and cultural integration are clear differentiators. The emphasis on personalized care, including a dedicated Memory Care program using recognized methods, and the “aging in place” philosophy are significant positives.

Pros:

• Unbeatable Location: Prime Upper West Side address with excellent access to culture, parks, and amenities.
• Luxury Amenities: Extensive high-end offerings (spa, cinema, multiple dining venues, terraces, fitness center, art studio).
• Cultural Integration: Strong partnerships with major NYC cultural institutions for enriched programming.
• Design & Newness: Modern, purpose-built facility (opened 2023) with interiors by a renowned designer.
• Dedicated Memory Care: Specific “Reminiscence” program with specialized staff training and environment.
• Aging in Place: Philosophy aimed at allowing residents to stay even as care needs increase (within licensed capabilities).
• Reputable Operator: Sunrise Senior Living is a large, experienced provider with recognized workplace culture.

Cons:

• High Cost: Likely among the most expensive options in the city; base rent excludes significant care costs.
• Lack of Transparency Online: Specific pricing details (especially care costs), staffing ratios, and contract terms require direct inquiry.
• Key Data Missing: Staff turnover rates, detailed fall prevention measures, pet policy, and specific visiting hours are not readily available online.
• Newness: As a newer facility, it lacks a long track record of resident reviews and operational history compared to more established communities.

Who Might Be a Good Fit Here?

• Affluent seniors seeking a luxury lifestyle with integrated care services.
• Individuals who highly value a prime Manhattan location and easy access to cultural institutions.
• Seniors needing Assisted Living or specialized Memory Care who prioritize high-end amenities and design.
• Those seeking a newer building with modern technology and features.

Things to Ask About on a Tour:

• Request a detailed breakdown of all potential costs, including different care level fees, community fees, and charges for specific services/amenities. Get clarity on how care costs are assessed and what triggers increases.
• Ask for specific staff-to-resident ratios for both Assisted Living and Memory Care, covering different shifts (day, evening, overnight, weekend).
• Inquire about the staff turnover rate over the past year.
• Ask about the specific qualifications and ongoing training for care staff, especially in the Reminiscence neighborhood.
• Clarify the details of the emergency response system (pendants? coverage?) and specific emergency protocols.
• Request details on fall prevention measures implemented throughout the community.
• Confirm the pet policy and any associated restrictions or fees.
• Ask about visiting hours and policies for family and friends.
• Request a copy of the residency agreement to review contract terms, including lease duration and rent increase policies.
• Ask to see the most recent state inspection report.

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Disclaimer: Information is gathered from facility communications, websites (official and third-party), public sources, and initial user data. While we strive for accuracy, details like pricing, availability, and specific service inclusions change frequently and may vary. Please verify all information directly with The Apsley by Sunrise before making any decisions.

Data Sources:

• Provided Nursing Home Data JSON
• Provided Research Data Text
• Provided Contact Information Data Text
• The Apsley by Sunrise Official Website
• Third-party senior living directories (as mentioned in research)
• News articles (as mentioned in research)

Last Updated: October 26, 2023 (Based on the context provided, assuming research reflects data up to this approximate date)

(Call to Action Button: Schedule a Tour / Contact Admissions at 646-561-9398)